Are you looking to launch your tech business? Well, you need to know that knowledge is power in in the rapidly evolving sector of technology and staying ahead is critical.
Although most people head to the internet for information, books often hold the best advice — and it’s less saturated. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…
1. How Google Works
You may think you know a lot about Google, seeing as you likely use it every day, but there’s a lot more to the multi-coloured letters that we see. How did it all start and how has the firm stayed at the top of the game for so long?
Penned by Eric Schmidt and Jonathan Rosenberg, who are both executives at the firm, allow us to learn more about the corporate strategy and how its helped innovation. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.
2. Conscious Capitalism
Can capitalism help everyone? Authors Raj Sisodia and John Mackey seem to think so. They’ve even gone so far to say that it can benefit shareholders and employers.
You need to learn how to treat your potential investors, to ensure you’re making the right impression and positioning your business as one of the best. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).
3. Bold: How to Go Big, Create Wealth and Impact the World
If you prefer to learn in stages, this book splits up its contents perfectly. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
Inspired by Richard Branson? You’ll gain a greater insight to his perspective on business in this read.Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
4. The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Are you a regular reader of Wired magazine? The author of this book, Kevin Kelly, was the former executive editor.The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
With predictions that cover the next three decades, learn more about the long-term effect’s technology will have on our lives. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.
5. The Industries of the Future
Like to stay ahead of the game? This is the book you need. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
Believe it or not, this writer was a senior advisor for innovation on the Hillary Clinton campaign. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
6. Networking Like a Pro
If you’re new to the industry, networking is key.Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
From making useful contacts todevelop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
7. Your One Word
Believe it or not, when author Evan Carmichael was 19 years old, he sold his biotech company. If this is something you’d like mirror, reading his book is definitely worth it.
With this read, you’ll be to unlock your potential and set professional objectives. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.
8. The Upstarts
If you’re looking for practical advice and examples of real-life business innovations, try The Upstarts by Brad Stone. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
As an entrepreneur yourself, this fascinating read will show you how you can also change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?
The Lean Start-Up
Have you heard of Eric Ries? Well, he’s brilliant. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
This article was researched and created by Where The Trade Buys, a leading print company based in the UK that offers a quality foam board printing service.