SMS Marketing can help you cut subscriber churn, create stronger relationships with subscribers and increase revenue. SMS is the best medium for businesses looking to improve their bottom line.
Reduces Subscriber Churn
SMS marketing is a great tool for businesses looking to improve customer service and reduce subscriber churn. It allows marketers to communicate directly with their subscribers and is a faster way to get feedback. It’s also effective in identifying and re-engaging customers who may be at risk of leaving. For example, 68% of consumers say they’d leave a company if they felt unappreciated or unwelcome. This direct communication shows your customers that you care about their experience.
The text marketing platform is one of the fastest-growing retention channels for ecommerce. For subscription businesses, this channel is crucial. SMS automation can help recover customers who’ve voluntarily canceled their subscriptions. It can be as simple as automating a cancellation text message that offers an option to renew.
Once you’ve identified which messages to send, you can start testing them. This way, you can determine which offers to perform best.
Creates Stronger, More Personal Relationships
SMS marketing is a powerful way to reach customers and build stronger, more personal relationships. Today, most adults have text-enabled cell phones. In addition, over 5 billion people have mobile devices, half of which are smartphones. In the United States alone, 97% of adults have a cell phone.
Customers are more likely to open text messages than other types of communication. However, text messages must be well-written and to the point. In addition, consumers will act more proactively if they receive a text message from a brand. And most consumers understand the benefits of SMS marketing and will be more likely to respond.
SMS is an excellent tool for creating brand awareness, as it engages customers throughout the buying process. Because people check their texts multiple times a day, it’s vital to send a consistent message to stay at the top of their minds. Moreover, personal messages help build trust and loyalty among consumers. These loyal customers are more likely to recommend your brand to others.
Outperforms Other Popular Mediums
SMS marketing has many benefits, from driving traffic to offering coupons. In addition to being an effective way to build brand loyalty, SMS can also be a fun and interactive way to engage with your audience. Simple games and personalized messages can be a great way to keep your subscribers interested and engaged. Drip campaigns, or automated messages, are another way to maximize the effectiveness of SMS marketing.
One of the biggest benefits of SMS marketing is that it is highly cost-effective. You don’t need a large budget to use SMS marketing, and it also has a high ROI – some brands report up to 500%! With the number of mobile devices on the rise, eCommerce businesses need to adapt to these users, and SMS marketing is a great way to reach them.
Another reason SMS is so effective is that it is a permission-based medium. Since a customer must opt-in to receive SMS messages, it ensures that only those who want to hear from you receive messages. This results in a higher engagement rate.
SMS marketing is a great way to keep in touch with your audience. You can inform them of brand-new goods and services with messages. Your SMS messages should inform them while maintaining their interest. You can draw in your subscribers by using images or infographics to increase engagement. You can even send out polls.
SMS has a high read and response rate and is an effective way to reach your prospects. Even if you only receive occasional customers, SMS marketing can turn them into loyal clients. In addition, mobile phones have become part of our daily lives, so SMS messages are more likely to prompt a response.
To use SMS marketing for your business, you’ll need to know what works for your customers. You can try segmenting your customers into two groups, 50% of the recipients and 50% of the holdback group. This way, you can measure incremental revenue per customer.