Creative Technology Ltd today announced that its top-selling Sound Blaster Roar portable Bluetoothwireless speaker that has taken the market by storm is now available for sale in Europe at for the first time at an unbelievably attractive factory-direct price of EUR149.99.

The Sound Blaster Roar, a new concept, 5-driver high performance portableBluetooth wireless speaker is a #1 Bestseller on From 5 – 10 September, it will be showcased at IFA 2014 in Berlin, Germany at the Creative booth (No.105 at Hall 3.2).

Dubbed the ‘Audiophile Sound Booklet’, the sleek metallic Sound Blaster Roar is designed to rival existing home stereo systems in sound quality, yet light enough to be portable. Measuring only 57 x 202 x 115 mm and weighs 1.1 kg, the Sound Blaster Roar packs an amazingly powerful punch in audio performance and features. Engineered from the ground up with Creative’s expertise in audio technology and years of research and expertise in speaker design, the Sound Blaster Roar represents the pinnacle of portable wireless audio. Its superb audio performance is set to redefine the home stereo and wireless speaker market – by combining wireless connectivity, portability, high fidelity and audio power all into one compact unit that can rest on the palm, and be brought along on-the-go for a truly mobile digital lifestyle.

At its pre-launch at the recently concluded PC Show Singapore, the Sound Blaster Roar wowed the huge audience that thronged the show with its amazing audio prowess – the speaker simply blew people away the moment they heard its astoundingly powerful, precision-tuned, high fidelity sound, emitted from a very compact and portable booklet-sized form factor. Within the show’s opening hour each day, the Sound Blaster Roar generated long queues and sold like hotcakes. It achieved an astounding sales record of ‘1-unit-sold-every-30-seconds’, making it the hottest selling speaker at the 4-day cash-and-carry show. The PC Show is one of the largest annual consumer electronics shows in Singapore.

With the loudest sound from the smallest form factor, the feature-rich Sound Blaster Roar simply out-performed, out-featured and out-priced every other portable wireless speaker at the show. It out-sold all other speakers at the show several times over.

“Many portable wireless speakers are designed primarily to be small and compact. They hardly suffice in audio fidelity to provide decent sound as a home stereo system. In the designing of the Sound Blaster Roar, we’ve approached it from the opposite direction. By incorporating advanced acoustic design elements, we focused on high quality audio performance first and portability second. Then we embarked on a near impossible mission to make it small, feature-rich, sexy and cost-effective by defying many laws of conventional acoustic engineering. This has allowed us to create the first high performance home stereo-grade wireless speaker that can be taken on-the-go. The end result is an astoundingly powerful but compact and sexy portable speaker that blows people away everywhere it goes. Many people did not believe what they heard when they encountered the Sound Blaster Roar — they were hunting around for a hidden external subwoofer!” said Sim Wong Hoo, Chairman and CEO of Creative Technology.

“The audio power of the Sound Blaster Roar is simply mind-shattering for its size and precision fidelity. To top it off, we are making it available at an irresistible, take-no-prisoners factory-direct price of Euro149.99! I believe the Sound Blaster Roar is by far the best portable wireless speaker in its class in the market. It is a no-brainer purchase for anyone who is looking for a powerful and portable wireless speaker,” added Sim.

The Sound Blaster Roar has garnered numerous rave reviews since its launch, with an overwhelming number of reviewers giving the speaker five-out-of-five stars or top ratings. Some directly remarked that the Sound Blaster Roar is the best-sounding portable speaker in its size to hit the market at this incredible price point.