When it comes to your new start-up business, your digital assets are just as important as physical capital, if not more so. The decisions you make regarding the information technology of your company now might make or break your business model, so it’s important to make smart decisions at the start. Here are the top three IT decisions about how your company’s digital assets are run and maintained to evaluate carefully before moving forward.

Your Start-up Company


Investing in network security consulting is essential for every new business. From client credit card information to confidential financial records and beyond, the last thing you need is a hacker or a virus tampering with your company’s ability to function. If you’re willing to spend the time and money now to get proper security measures in place by a professional consulting service, you’ll have just that much more peace of mind when you’re contacting your 24-hour help team during a system crash.


Another key aspect of your digital assets is your storage. Whether you choose to have an on-site server or a virtual server hosting your information, make sure that you’ll have enough space for your data as your business expands, or you might find yourself in the middle of a massive data migration further on down the line, putting your data history at risk.


If your start-up company is using a web platform such as Google for all of your communication and scheduling, it’s important to make sure all of your digital assets are integrative with that platform. For example, it makes more sense to invest in licenses for Microsoft Office Suite if you’re already planning on using Outlook-based emails to communicate with employees and clients, and it makes more sense for G-mail users to use elements of Google Drive and Google Sheets in collaborative documents than for them to use an entirely different platform for collaborative purposes. If you find yourself having to run four different programs simultaneously on a daily basis, you might want to consider finding out if any of your platforms can be consolidated or integrated to make every day less complicated.

Overall, your tech is the foundation of your business. If you don’t invest the time and energy now to make smart choices about your digital assets, you may find insurmountable obstacles down the road when you need to upgrade. Consulting with an IT professional is a great way to make sure you understand the potential consequences for your IT decisions so that you can make the right move today for your company’s growth tomorrow.